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Business Mastery 5th Edition

$ 34.95
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by Cherie Sohnen-Moe

A business planning guide for creating a fulfilling, thriving business and keeping it successful. This text has been used as a reference by business professionals in all fields, although it was initially designed to guide healing arts professionals in developing a thriving practice.

What’s New?

  • Exploring Career Paths: A new section that consolidates the infomation on work setting and practice environment discussions.
  • Retail Management: A new chapter (21) that guides practitioners to properly support their clients’ wellbeing with product sales.
  • People Management: A new chapter (22) for those who want to grow their business by having employees.
  • Marketing Mastery: Specific marketing topics reorganized into 7 chapters, including an Online Presence chapter (27) that explores the latest regarding online marketing.
  • Transitioning: A new section with advice on retiring, selling, or closing a practice.
  • Glossary: Definitions of key terms.

Other significant changes are:

  • New and revised content, organized into 31 chapters
  • General refresh, with updated Web links throughout
  • Each chapter begines with a list of Topics and Key Terms
  • Two-color printing
  • Additional scenarios
  • Additional charts, tables, and figures

This book is a required text for the Nat 306 course.


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